WPHU is a new campus radio station at PhilaU trying to create an identity for itself. The radio aims to represent a diverse group of people coming together to voice their opinions. The identity I designed focuses on the concept of construction; basically people coming together. The initial mark features various simple geometric shapes to form the letters WPHU. To expand this concept, I created a pattern which symbolizes each form coming together to form the proposed mark. I carried this pattern throughout the various different pieces of the identity package; the business cards, buttons, phone application, concert posters, and T-Shirt.
The proposed mark.
The pattern I designed focusing on how all these pieces come together.
Business card
Radio station app; featuring an online radio and an events section.
Various button options
Poster concept: pieces of the pattern explode to different sizes and angles. Some of the forms become frames for bitmap and duotone photography.
Proposed T-Shirt
