Introduction:
I collaborated with Hello to create the visual design for the Supercoppa 23 Milan Inter campaign, which took place in Riyadh, Saudi Arabia. My task was to craft illustrations for the Graphic Cards and Teaser trailer, capturing the match atmosphere and superhero theme mixing them with Arab visual elements.
The concept:
The concept was based on the idea of portraying the players as superheroes, aligning with the Supercoppa theme and the Arabian setting. To develop this theme, I conducted extensive research on visual elements of Arab culture, including Islamic patterns, textures, and Riyadh landscapes.
Rotoscoping, animation and compositing processes
The final result was an unique and engaging visual that captures the essence of the Italian Supercup 23 match in Saudi Arabia, celebrating the superhero atmosphere and local culture.
Final cards
Final shots
