Scoop was made to show how a high-quality dessert doesn't have to have a minimalistic style.
This website was made as a product launch site for an original brand called Scoop. Scoop aims to give ice cream novelty treats an update and modern look while still being bright and cheerful. I knew that I wanted to give this favorite treat a uniform look, but still one that shows off their own individuality.
I looked at other ice cream brands that cam in the same types of packaging, a pint, bar, and kiddie cup, but beyond the pint it looked like there was not as many style or design to for bars and no sort of design for cups which came in plain clear plastic cups. I was inspired by brands like Haagen-Dazs, for their minimal design and uniform, and Ben and Jerry's, for their fun and bright colors.
