Desde hace 11 años la asociación de familias AFANYA TGD organiza una carrera solidaria a favor del autismo en Getafe (un municipio del sur de Madrid). Es una carrera pequeña, aunque cada vez acude más gente, amigable y familiar. Este año, al igual que el anterior, intentamos reflejar estos valores diseñando el cartel que la promociona, enfatizando el carácter lúdico y simpático que se manifiesta todos los años allí. El trabajo fue realizado por Daniel D. @_danieldogi_ (ilustraciones) y Sergio D. (diseño gráfico).
For 11 years, the AFANYA TGD family association has organized a solidarity race in favor of autism in Getafe (a municipality in the south of Madrid). It is a small race, although more and more people are coming, friendly and familiar. This year, like the previous one, we tried to reflect these values by designing the poster that promotes it, emphasizing the playful and friendly character that is manifested there every year. The work was carried out by Daniel D. @_danieldogi_ (illustrations) and Sergio D. (graphic design).
El núcleo conceptual para la XI edición de esta carrera solidaria fue adoptar la estética y el estilo narrativo de los cómics. De esta forma, conseguíamos un tono desenfadado y amigable (característicos de esta carrera) además de alejarnos del común denominador estilístico de este tipo de carreras populares. A pesar de la representación figurativa de personajes corriendo (algo típico y difícil de evitar en el diseño de carteles para carreras populares) nos parece haber conseguido un cartel diferente y capaz de despertar curiosidad al receptor.
The conceptual core for the 11th edition of this race was to take the aesthetics and narrative style of the comics. In this way, we achieved a playful and casual tone (characteristics of this race) in adition to moving away of the design style of that kind of races. Despite of the figurative representation of characters running (typical and hard to avoid when designing this type of posters) we think to have achieved a different poster capable of arousing curiosity in the people.
Identidad gráfica para merchandising
Graphical identity for some merchandising
Also, we designed the labeling for some merchandising wich the sell the day of the race, as well as small gifts for the volunteers who help on the event. These are soaps and deodorants 100% natural and handmade by one member of the association, with different packagin according to the aroma, trying to describe it with color. We looked for a packaging that was as simple and economical as possible due to the scarcity of resources available.
Desodorantes naturales con packaging personalizado según su aroma.
Natural deodorants with personalized packaging according to their aroma.
Jabones artesanales con color y packaging personalizado según su aroma.
Natural handmade soaps with colour and personalized packaging according to their aroma.
Pequeños regalos para los voluntarios y colaboradores.
Small gifts for the volunteers and colaborators.
Animaciones hechas por Daniel D. (@_danieldogi_) para promocionar la carrera en redes sociales.
Animations made by Daniel D. (@_danieldogi_) to promote the race on social media.
Gracias
Thank you
