Project : Car Dealership Logo Design (A & W Motors)
This project involved the design of a professional and visually striking logo for a car dealership, aimed at establishing a brand identity that resonates with trust and reliability within the automotive sales market. The client required the incorporation of two primary colors, Dark Green (#006400) and Dark Blue (#000c43), to create a sleek and memorable logo design.
Design Objectives :
1. Incorporate a representation of a car that balances modernity with approachability.
2. Integrate the dealership's company name prominently within the logo design.
3. Ensure the logo is highly visible and easy to recognize, contributing to strong brand recall.
Client Requirements :
1. Adherence to strict project deadlines, with completion expected within 5 days.
2. A flexible approach to creative interpretations while maintaining a professional aesthetic.
3. Willingness to collaborate and accept constructive feedback throughout the design process.
Outcome :
The final logo design successfully combined the requested color scheme with a graphic representation of a car, achieving a balance between a sleek, modern look and a sense of approachability. The incorporation of the company name in a clear, readable font ensured strong brand recognition. This logo will be used across various marketing materials and business assets to create a cohesive brand identity for the car dealership.
