This project was given by New York City's tourism board to create at least two marketing pieces that would encourage tourist to visit their city with a clear message that represented their mission statement.
For these pieces, a poster and guide book, I decided to focus on the theatrical and energetic elements of New York City. I accomplished this through a dynamic color palette that not only played with bright, bold colors but also utilizing Playbill's color and font to really tie in my message and audience of theatre–goers into something they could recognize in the guide book.
The software utilized was entirely Adobe Illustrator for all vector artwork, color, and type manipulation.
For these pieces, a poster and guide book, I decided to focus on the theatrical and energetic elements of New York City. I accomplished this through a dynamic color palette that not only played with bright, bold colors but also utilizing Playbill's color and font to really tie in my message and audience of theatre–goers into something they could recognize in the guide book.
The software utilized was entirely Adobe Illustrator for all vector artwork, color, and type manipulation.
Poster Design
Guide Book
Sketches and Ideation
