sungmin Ji's profile

Hotel Brand Identity







Focus only on what you can see.
You don't need anything else.

Our hotel faces the sea to the east.
By far, you can see the most beautiful sunrise.





The sunrise seen from the terrace is
a symbol and asset of the hotel.

I wanted to visualize the shape of the sunrise, 
and created a symbol mark with the motif
of the sun in the middle of the horizon. 
There was no need for decorative elements like
sea and sky.


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Hotel Brand Identity
Published:

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Hotel Brand Identity

Published: