Live Event Technician is a company offering sound, light and video installation and management services for events. The company was founded and is represented by Ludovic Pierron. The Live Event Technician activity is aimed at all types of public, individuals, professionals, men and women.
The brief :
- Create a logo
- Create the brand book
- The logo must be suitable for personalising textiles and goodies.
- Create a logo
- Create the brand book
- The logo must be suitable for personalising textiles and goodies.
1. Logo
The client already knew what kind of logo he wanted, i.e. a monogram with a combination of elements. Find here below the logo's details and its variations.
MONOGRAM
The monogram consists of the letters L, E, T (the initials of Live Event Technician). The letters were created by crossing vertical and horizontal lines and various circles.
The monogram consists of the letters L, E, T (the initials of Live Event Technician). The letters were created by crossing vertical and horizontal lines and various circles.
HORIZONTAL LOGOTYPE
The logotype contains a monogram composed of the letters L, E, T (being the respective initials of Live Event Technician) as well as the company name in full "Live Event Technician". The text "Live Event Technician" is positioned to the right of the monogram. More specifically, the word "Live" is placed at an equal distance between the monogram, the descendant of the letter "T" and the letter "E". This space must be respected in all circumstances.
The logotype contains a monogram composed of the letters L, E, T (being the respective initials of Live Event Technician) as well as the company name in full "Live Event Technician". The text "Live Event Technician" is positioned to the right of the monogram. More specifically, the word "Live" is placed at an equal distance between the monogram, the descendant of the letter "T" and the letter "E". This space must be respected in all circumstances.
VERTICAL LOGOTYPE
The logotype contains a monogram made up of the letters L, E, T (being the respective initials of Live Event Technician) as well as the company name in full "Live Event Technician". The text "Live Event Technician" is placed below the monogram. The distance between the top of the letter "E" of the word "Event" is equal to the lowest point of the curve of the letter "L" of the monogram. This space must be respected in all circumstances.
The logotype contains a monogram made up of the letters L, E, T (being the respective initials of Live Event Technician) as well as the company name in full "Live Event Technician". The text "Live Event Technician" is placed below the monogram. The distance between the top of the letter "E" of the word "Event" is equal to the lowest point of the curve of the letter "L" of the monogram. This space must be respected in all circumstances.
THE VARIATIONS
The logo has been translated into a number of different expressions, all closely related to the company's business, "Live Event Technician". Each version consists of the monogram "LET" and an expression in English. These variations have been created according to the same rules as the logotype in its horizontal version, i.e. the monogram and text to its right. The variations are made up of only 2 colours, dark blue and light blue, which are present in the monogram. The light blue is only used in the text for the different variations; it is never used for the text of the logotype in its horizontal and vertical versions.
The logo has been translated into a number of different expressions, all closely related to the company's business, "Live Event Technician". Each version consists of the monogram "LET" and an expression in English. These variations have been created according to the same rules as the logotype in its horizontal version, i.e. the monogram and text to its right. The variations are made up of only 2 colours, dark blue and light blue, which are present in the monogram. The light blue is only used in the text for the different variations; it is never used for the text of the logotype in its horizontal and vertical versions.
2. Brand book
As expected of a brand book, it contains all the details of the logo's creation, its different versions and variations, the colours and font used.
Two pages explain the rules concerning the exclusion zone and the smallest size accepted. Three pages are dedicated to the rules for correct and incorrect use of the logo.
Two pages explain the rules concerning the exclusion zone and the smallest size accepted. Three pages are dedicated to the rules for correct and incorrect use of the logo.
12/2022 - 01/2023
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