CVD III: Presenting Creative Deck and design poster series
In this assignment we required to choose a local brand and do suitable marketing campaign for them. The company that i chose was Kopi Dua Darjat which is a Malaysian local Kopi Kampung beverage selling company.
The brand is not well-known to other ethnic such as chinese and indian. So, the brand awareness campaign was chose and the poster series will design with advertising purpose.
The main aspect of the campaign is to tell the brand is welcome all ethnic to enjoy and also to show that local coffee brand also can compete with international brand.
The first poster express the information of the campaign.
The second will be showing the mascot which the idea is from the logo. The logo is the rhinoceros hornbills( Malaysia national bird). The mascot with different colours showing 3 ethnics enjoying Kopi kampung in the outlet. This poster can express the idea of the brand welcome all people to enjoy their drinks.
The last will be express the idea to customer about their Kopi Kampung is also best to enjoy as a refreshing/ recharge beverage when customer are working.
The logo of Kopi Dua Darjat is all right reserved to Kopi Dua Darjat.
