As any fan of barbecue knows, you wouldn't choose just any cut of meat to toss on the grill. And you certainly wouldn't ruin a great cut of meat with any old barbecue sauce, either. Well Kraft Barbecue sauce is back, and it's better than ever. It's time to take back barbecue, to pair great flavor with great ingredients, and Treat Your Meat Right.
Butts, thighs, breasts and sides
The ultimate barbecue cookbook
The ultimate barbecue cookbook
Digital Engagement Videos:
Breast Lover and Thigh Guy
“Treat Your Meat Right: Breast Lover”
Kraft BBQ spot 1
[Open on an elderly woman standing in a nondescript room at a counter, staring into the camera. The camera slowly pans back to reveal more of the shot as she talks]
Woman: My husband has always loved breasts.
From the moment I met him to this very day, they’ve always been his favorite part.
Big or small, he just can’t get enough of them.
All I know is, once he got his first taste of mine, he never wanted anyone else’s.
[Picks up a bottle of Kraft BBQ sauce]
And now that Kraft Barbecue sauce is made with real ingredients like molasses and tomato paste, I think he loves them even more.
[At this point, the camera has panned back far enough to reveal a tray of BBQ chicken breasts in front of her. Old Man shuffles on screen to look at tray]
Old Man: Wow, honey. Those are some great-lookin’ breasts!
“Treat Your Meat Right: Thigh Guy”
[Open on a middle aged man standing in a nondescript outdoor area, staring into the camera. The camera slowly pans back to reveal more of the shot as he talks]
Man: What can I say? I’m a thigh guy.
Always have been, always will be.
And when I see a nice set of thighs walk into my house, let me tell you, I’ve got my eyes on those thighs.
If it’s my house, it’s my rules. And I’m not gonna let you rub just any old sauce all over my thighs.
[Picks up a bottle of Kraft BBQ sauce]
Kraft Barbecue sauce is made with real sugar and molasses, and contains NO high-fructose corn syrup.
[At this point, the camera has panned back far enough to reveal the man is grilling chicken thighs on a grill. He picks up a thigh with tongs]
Man: Now that’s the way you treat thighs right.
