Sláva pivu!
Budweiser Budvar approached us with a delightful task: “Create a name and visual identity for a new beer & food festival. It will take place right on the brewery grounds and will feature participation from
several microbreweries.”
Among the ideas we presented, the client was most taken with “Sláva pivu!” (“Long Live Beer!”). And truthfully, it was our favorite as well.
Yet, it's not just a name. It's a statement. Beer has always been and will always be with us. We Czechs hold it dearer than anyone else and we should care for it, cultivate it, and celebrate it.
The “Sláva pivu!” brand stands at the crossroads of tradition and modernity. We want to acknowledge our own history, even strike a national note. Simultaneously, we'd like to showcase the contemporary state and diversity of the world of beer.
A Head in the Logo and Infinite Variability
Within the minimalist logo, we've hidden a hint of a pint with a head of foam and surrounded it with colorful stickers. Their use generates an endlessly variable yet graphically consistent array of formats. It's a playful solution enabling us to convey everything we need, wherever we need. Crafting stickers is easy and swift – we only need to change the text.
More about the project
Strategy: Kuba Novák
Copywriting: Adam Morkus
Visual identity: Jakub Chvátal
Print design: Jakub Chvátal, Anna Fatrdlová
