Mr. Peanut, the suave and savory nut with an impeccable fashion sense, is more than just a snappy dresser. He’s also an intrepid explorer, venturing to the far ends of the earth to bring back the finest flavors from far and wide. And with the new flavors of Planter’s Peanuts, you can get a taste of adventure as well.
The campaign invited consumers to try all four flavors for a chance to win an adventurous trip to a location that corresponds to that particular flavor; Spicy Chipotle for a Mayan Adventure in Mexico, Smoked for a hiking excursion in the Smoky Mountains, Salted Caramel for a Cafe Tour of Paris and Cocoa for a trek into the cocoa plantations of Costa Rica.
