WiT Conference Branding
A multi-media modular design that utilizes both print and digital applications. For this design I was tasked with making modular elements that could be broken apart and applied to any number of different applications, and we were not told up-front how they would be applied, so I had to be prepared for anything. This was an exciting design challenge, and my first dive into using Figma for UX/UI design. You can take a look at my process here.
I devised a conference for women in STEM, dubbed Women in Tech, or WiT for short. I wanted to celebrate women in a fun, energetic way, while still communicating professionalism and the importance of women’s contributions to STEM and design. I was inspired by the bold graphics of the ‘70s, which was a pivotal time for the women’s rights movement. I paired these brights with a black background to anchor them, and created my logotype in black and white, with a typeface that is both playful and geometric.
