For this project, we had to develop a new and distinctive brand, including a name, tagline, color palette, and font system. Introducing Siren Swim, a hypothetical company with the tagline "Curvy and Confident." Siren Swim wants to be supportive both literally and metaphorically and inspire confidence for curvy girls in their swimwear choices. The final logo design exudes elegance and strength, with its delicate silhouette showing off femininity, while the name "Siren" evokes power, drawing from mythical sirens known for their captivating songs and beauty. The blue and brown color palette give the brand a tranquil, beachy vibe. What makes Siren Swim special is its focus on supporting curvier women, a mission that resonates with confidence and inclusivity, ensuring all body types feel empowered and beautiful at the beach.​​​​​​​