The Luxe City - a blend of luxury, well being and flow.
The main aim of the project was to incorporate the luxury and well being with the brand but also keep it flowing and active.
The logo was created keeping in mind the entrance of the place, grand and welcoming while also showcasing some flowing patterned view. The typeface used is "Hazel Deco Light Regular" for its illustrious and flowing spirited view, the color gold ish orange was used, helping showcase the happy energy of the brand.
The logo is also formed from a pattern which involves star and circle giving a twinkly feel to it.
The usage on food menu tote bags helps visualize how the brand will be perceived in the real life, the usage on the various bottle included helps show how the brand can be made more visual by the usage of logo onto the various elements
