Class Easy Experiences - Interactive Projection
Interactive Installation to easily explain product benefits. Produced for Claas, a global manufacturer of agricultural equipments.
Bridging the gap between claim and product dialog
The CLAAS claim ‘Hard work. Smartly done.’ suggests a wealth of digital products and services that make hard agricultural work easier.
The digital products and services are quite complex and it is not easy for the farmer to decide what to use and for what benefit. We developed the EASY experiences to visualize the customer journeys that make up Smartly done. Placed in such a way that it catches the eye of the trade show visitor, and with the support of CLAAS staff, it becomes the easy access to CLAAS digital offers and services.
