CANDID CICA B5 CREAM
Candid launch a new product - B5 CICA Repair & Soothing Cream
Brief: Candid B5 Cica Cream introduces an exciting innovation by Candid. Crafted with four essential ingredients to restore the skin barrier in an air-pump jar. Its luxurious texture leaves the skin nourished without feeling greasy or heavy. Candid aims to create a launching video that highlights all these features and educates customers about the remarkable ECO-ceramide, which can maintain skin moisture for 72 hours.
My idea: When I received the product from Candid for the shooting, I immediately noticed that the packaging played a significant role—it was like a main character. The innovative packaging of the cream jar presented an exciting challenge. To address this, I came up with a special visual effect (VFX) that allows viewers to peer into the jar through its dispenser, revealing the cream’s perfect texture. To visually present each ingredient and the product as a whole, I carefully designed distinct scenes. One key element I creatively emphasized was ECO-ceramide, which is Candid’s innovation for this new product.
Without a doubt, this video presented numerous challenges due to its extensive use of visual effects. I embarked on a journey of self-discovery, exploring innovative techniques to seamlessly incorporate these effects into the video. The process was intense, demanding precision and creativity. Yet, the ultimate satisfaction came from breathing life into this visionary project.
Behind the scene
Credits
Client: Candid
Art Director: Tín Ngô
Storyboard: Tín Ngô
Videographer/Video Editor: Tín Ngô
VFX: Tín Ngô
Props Stylist: Tín Ngô, My Nguyễn
Photographer: Phát Tín
Content Writer: Lệ Hồ
