Identity and digital presence for a limited collection of cocktails at the Old Course Hotel.
BRIEF
The One Series, introduced exclusively during Margarita Month at the Old Course Hotel, was a series of cocktail menus spanning across four weeks. Each menu within the series embraced a different theme. In order to effectively promote this series, a distinctive identity was created and integrated across all outlets involved.
SOLUTION
Drawing inspiration from the different themes, The One Series identity was designed to employ impactful colour palettes that resonated with each theme: The Winter Ones, The Spicy Ones, The Secret Ones, and The Spring Ones. The typeface was chosen to tie into the traditional elements of the hotel, but with an added touch of whimsy to capture the essence and adventurous spirit of the collection of menus.
Photography supplied courtesy of the Old Course Hotel, Golf Resort & Spa.
