Branding for the first reference of the newly created winery Las Parralas, located in the heart of Sierra de Gredos. The naming concept of Abajo Vive comes from something as simple as the location where the Las Parralas winery is located. This is located in a warehouse beneath a country house. We believe that in this case a monster does not live in a basement as one might think from a fable point of view, but rather what was created was an elixir made from grapes and conceived by mixing science and the heart, the two premises of the philosophy of its creator.

The entire visual universe of this delicious rosé wine was created around this concept.

Creative Direction; concept, branding, packaging, RRSS, UI/UX...