Brief:
Our objective was to create a campaign for Haier International highlighting the unique features of their products through a generic idea approach. The aim was to showcase Haier's commitment to innovation and quality across their range of appliances.
Challenge:
Crafting a campaign that effectively communicated the individual benefits of Haier's products while maintaining brand cohesion posed a challenge. Additionally, ensuring that each key visual (KV) resonated with consumers and conveyed the essence of Haier's brand required strategic creativity.
Solution:
We conceptualized three distinct KVs, each focusing on a different product: air conditioner, fridge, and washing machine. For the air conditioner, we emphasized its energy efficiency and cooling capabilities, portraying it as the ideal solution for hot summer days. The fridge KV highlighted its spacious design and advanced cooling technology, showcasing its ability to keep food fresh for longer. Finally, the washing machine KV showcased its innovative features such as quick wash and stain removal, positioning it as a convenient and reliable laundry solution.
Through strategic messaging and visually appealing graphics, we effectively communicated the benefits of Haier's products to consumers. By highlighting their unique features and practical applications, we successfully positioned Haier as a leading innovator in the appliance industry, driving consumer interest and engagement.
Washing Machine
Air Conditioner
Refrigerator
