I worked with a team of students to promote Nike products. I was the leader of our group and I managed each student's progress, designs, and overall team consistency.
This was my personal commercial for the assignment, choosing to promote the Nike Fuel Band. The band counts any amount of movement as excersie, allowing you to go about your daily routine, yet still track your calories burned. This encourages used to go beyond their routine, raising their stats and improving over the week.
I wanted to make viewers believe that their busy schedules are benefitial to their health because it means they're moving, and essentially exercising more.
For the intro, we took on the look of the original Nike dropdown menu, but incorporated our own silhouettes. We were filmed in a greenscreen room and keyed out so that when clicked, each sport has an into animation and end pose.
To view final video go to: https://vimeo.com/86266392
This was my personal commercial for the assignment, choosing to promote the Nike Fuel Band. The band counts any amount of movement as excersie, allowing you to go about your daily routine, yet still track your calories burned. This encourages used to go beyond their routine, raising their stats and improving over the week.
I wanted to make viewers believe that their busy schedules are benefitial to their health because it means they're moving, and essentially exercising more.
For the intro, we took on the look of the original Nike dropdown menu, but incorporated our own silhouettes. We were filmed in a greenscreen room and keyed out so that when clicked, each sport has an into animation and end pose.
To view final video go to: https://vimeo.com/86266392
