Monopoly (game) - custom branding
Doing business with gentlemans is always a pleasure. But when a gentleman is the Milburn Pennybags himself - aka Mr. Monopoly - the collaboration will flourish!
Our design duo were asked to prepare a custom, 7N themed Monopoly board game. The goal was to create a game that will first debute in Poland, yet has a quality to be translated to other languages later on. Design had to be inclusive and universal for all clients and employees, with recognisable 7N themes.
Elements of the project
The idea: Whole 7N Monopoly Edition was built around the services the company provides, such as outsourcing, IT skills development, industries and in general 7N culture.
__________
Key Visual: The main illustration, present on both box's lid and a board, represents the 7N work culture - a lot of creative freedom, teamwork, fun and freelance lifestyle.
__________
Illustrations: The idea was to swap the regular Monopoly train stations on the board with something that would be visually coherent for both 7N Polish offices and Danish headquarter. All the cities we had on our list have very recognisable monumets connected by the folk-tale/mythological roots - therefore, we went for the Little Mermaid statue in Copenhagen, Neptune's Fountain in Gdańsk, the Mermaid of Warsaw and Wrocław’s gnomes.
Monopoly money, as well as Chance and Community Chest cards, have been decorated with various versions of Ella the Pug - the 7N mascott.
All other illustraions present on the board have been resigned to match the 7N illustration aesthetics (except the ones that are registered Hasbro's tragemarks and cannot be changed, like "Go to Jail" or "Parking" illustrations).
__________
For the whole period of the production process we worked closely with the 7N Events team, that was responsible for the copy, project management and contacting with the external agency owning the Hasbro's Monopoly product licence.
Monopoly, 7N Edition [Polish version] - was a year-end holiday gift for all 7N contractors, partners, agents, and employees (over 1000 pieces in total).
__________
Thank you for reading!
The MONOPOLY name and logo, the distinctive design of the gameboard, the four corner squares, the MR MONOPOLY name and character, as well as each of the distinctive elements of the board and the playing pieces are trademarks of Hasbro for its property trading game and game equipment.
© 1935, 2022 HASBRO. All rights reserved.
© 1935, 2022 HASBRO. All rights reserved.
