As the Head of Marketing at ShiftSixOS, I spearheaded our presence at trade shows and bar association events by coordinating attendance and sponsorships. I personally oversaw the design and production of various promotional materials, including popup banners, tablecloths, postcards, folders, and branded swag items. Additionally, I actively participated in these events, engaging with attendees to collect valuable leads through customized forms. My efforts resulted in increased brand visibility and strengthened connections within our target market.