Fast food brand identity project for "Bibar"
Logo design, motion graphics, Instagram uniform, and brand identity / Gorgan / 2021
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Client: Bibar
Art Director: Hamid Zanganeh
Designers: Hamid Zanganeh - Faezeh Khodaverdi
Motion Graphics: Parsa Amiri - Abolfazl Jahanmihan
Cohabitation of form and letters
The perception that can be had of the letters is different in the mental world of each person and if it is combined with the forms, it finds a new meaning. In Biber's visual identity project, which offers fast food such as pizza and burgers, we sought to create a suitable harmony between the circle form and the letter form, as well as provide a familiar visual solution so that it remains in the mind of the audience. Finally, with a symbol derived from burgers and pizza slices, we created Biber's logo and identity.
black and white!
We had two points ahead of us in choosing Biber's organizational color. First, considering that the images of food are full of color and visual appeal, we needed to choose a color that has the highest contrast with the food, and on the other hand, most businesses that provide fast food use red and They use yellow, and we chose black and white to make it stand out from the others
