Estarbad Visual Identity Project
Creating the name, logo, and brand identity / Gorgan / Summer 2021
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Client: Estarbad
Art Director: Hamid Zanganeh
Designers: Hamid Zanganeh - Parsa Amiri
Project Manager: Elahe Kotouli
Website, important contact point in business
In the customer journey process and the brand awareness stage, the website can be an important point of contact between the business and the customer. A good website convinces potential customers to engage with the business. The Estarbad project is a start-up business and business partner of Hamid Zanganeh studio in the field of website design and development, which was born in the summer of 2021. This company Estarbad works with a creative look to solve business challenges in the digital space and combines years of experience in programming and graphic design to create a transformation in Persian language websites.
In the way of creating a name, logo, and brand identity
This newly born brand was named Estarbad to show the semantic connection between the fundamental values of this profession and the main essence of the brand. (The former name of the city of Gorgan was Estarbad based on Dr. Sotoudeh's book) a name that expresses the origin and authenticity of this business and has a suitable meaning in the international language with the word Star. After choosing the Estarbad name, it was time to design the logo. When it comes to the digital space, the work takes on a different color. We were on the way to creating a sign that, while being simple, speaks of the complete services of this company. A sign that follows both the Estarbad patterns of the printed space and meets the needs of the digital space.
Since all website programming codes are placed between < and > tags, we also took the help of this sign. A sign that expressed the full services of this company in the field of programming and brand development in the digital space. Finally, the Estarbad logo was created with a concept that includes everything between the two <tags>. This was also evident in the development of Estarbad's visual identity on the website. Estarbad's work begins with assessing and understanding the needs of your business and ends with the implementation of effective solutions. Everything that happens in these steps is with the strategy and supervision of Estarbad to complete.
