Branding project of the Bitaamin chain

•

Visual identity/ Gorgan / Dec 2022

Client: Bitaamin Group
Design Director: Hamid Zanganeh
Project Manager: Fatemeh Mazidi
Designers: Hamid Zanganeh & Parsa Amiri

Bitaamin

Chicken meat production chain

The Bitaamin chain project, which was a business in the field of chicken meat and related products, needed a logo and an identity for the main brand and its sub-brands. Before creating this visual identity, we focused for 3 months on the internal aspect of the Bitaamin brand and developing its communication plan, which ultimately led to the creation of an integrated visual identity for the Bitaamin chain and its affiliated businesses. The development of the visual identity of Bitaamin in its sub-brands was one of the most important points of interest in this project. For this reason, we used the concept of the cycle of birth to growth of poultry to show the chain of chicken meat production.

Bitaamin sub-brands

One of the issues we faced in the Bitaamin brand identity project was identity design for its sub-brands. Sub-brands that were related to the main brand name and identity but at the same time needed an independent identity. To separate sub-brands, we chose patterns and secondary colors based on the type of service or product of each business.

• Bitaamin Tarabar (transportation)

• Bitaamin Market (Modern Meat Protein)

• Bitaamin Daneh (poultry feed)