Happichoo visual identity project
Logo design, visual identity, and office papers / Kerman / July 2022
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Client: Happichoo
Art Director: Hamid Zanganeh
Designer: Hamid Zanganeh - Parsa Amiri
Smiling Pistachio
One of the points that we pay attention to in creating each brand's logo and visual identity is the perspective that the business will have. The Happichoo project, which is related to the "Takin Dasht Khooshk'baar Jonob" Company, this business was looking to enter the international market and the markets of the Persian Gulf, for this reason, they needed to create a brand suitable for this purpose and in English. The brand name Happichoo, which was chosen in advance, was obtained from the combination of the two words HAPPY (happiness) and PISTACHIO (pistachio) and reminded us of the smiling pistachio, as well as smiling as a non-verbal act in communication between different cultures and languages in the world of meaning. And it has a common value, for this reason, the HAPPICHOO brand logo design was created by combining the smile form and its English typeface.
From the pistachio gardens of Kerman to the international market
In the design of The Happichoo brand office papers, which have products derived from high-quality nuts, we used the details of nuts to design and develop the brand's visual identity. Also, in choosing the organizational color of The Happichoo brand, we went for green, a symbol of nature, and pistachio nuts, which were the main products of this business.
This is how the story of the logo's creation and the Happichoo brand's visual identity took place, from the pistachio gardens of Kerman to the international markets.
