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Salmon Oil. Vividus



Vividus. Salmon Oil for pets

Task: to create packaging design for 100% salmon oil from Kamchatka.
 
Salmon oil is an important product in the diet of pets. Vividus oil stands out for itshigh Omega-3 content. It is produced from wild salmon caught in the sea nearthe Kamchatka Peninsula. The main benefit of Omega-3 for pets is healthy andbeautiful fur. Just like the shiny scales of a beautiful strong wild salmon,beautiful fur glimmers and shines in the sun. This association formed the basisof the design for Vividus salmon oil packaging. We tried to make the packagingnot only informative but also convey the feeling of the shimmering scales ofthe salmon in the sun. For this, fish were applied to the packaging using foilstamping.


2022      Wunderbar      Identity design    Packaging design






Vividus is a brand of pet products created and tested by professional breeders and veterinarians. All products of the brand are beneficial to pets, helping to care for their fur and overall health. The name Vividus translates from Latinas bright, full of life. Hence, the brand's slogan emerged: "For a vivid and healthy life." The name also defined the brand's character: vibrant, lively, curious, playful.





Packaging design reflect convey the feeling of the shimmering scales ofthe salmon in the sun



Client: Vividus. Felizata Holding
Format: Salmon Oil bottles
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Agency: Wunderbar
Graphic design: Sasha Kischenko
3d design, CG: Sasha Kischenko
Photo: kara-eads-unsplash
Thanks!

Salmon Oil. Vividus
Published:

Salmon Oil. Vividus

Salmon oil is an important product in the diet of pets. Vividus oil stands out for itshigh Omega-3 content. It is produced from wild salmon caugh Read More

Published: