Vividus
Task: to develop branding and packaging design for a line of healthy pet food products.
Vividus is a brand of pet products created and tested by professional breeders and veterinarians. All products of the brand are beneficial to pets, helping to care for their fur and overall health. The name Vividus translates from Latinas bright, full of life. Hence, the brand's slogan emerged: "For a vivid and healthy life." The name also defined the brand's character: vibrant, lively, curious, playful.
2022 Wunderbar Identity design Packaging design
Task: to develop branding and packaging design for a line of healthy pet food products.
Vividus is a brand of pet products created and tested by professional breeders and veterinarians. All products of the brand are beneficial to pets, helping to care for their fur and overall health. The name Vividus translates from Latinas bright, full of life. Hence, the brand's slogan emerged: "For a vivid and healthy life." The name also defined the brand's character: vibrant, lively, curious, playful.
2022 Wunderbar Identity design Packaging design
Vividus is a brand of pet products created and tested by professional breeders and veterinarians. All products of the brand are beneficial to pets, helping to care for their fur and overall health. The name Vividus translates from Latinas bright, full of life. Hence, the brand's slogan emerged: "For a vivid and healthy life." The name also defined the brand's character: vibrant, lively, curious, playful.
DogSnacks
Vividus dog snacks are designed to support dental health. Studying competitors on store shelves, we realized that it would be difficult to stand out with color or packaging design. So, we decided to make an unusual sleeve-shaped packaging.The sleeve shape completes the idea of the nose in the logo, becoming afull-fledged dog's snout. Friendliness and brightness are maintained through bright colors and friendly illustrations marking different products in the line.
Vividus dog snacks are designed to support dental health. Studying competitors on store shelves, we realized that it would be difficult to stand out with color or packaging design. So, we decided to make an unusual sleeve-shaped packaging.The sleeve shape completes the idea of the nose in the logo, becoming afull-fledged dog's snout. Friendliness and brightness are maintained through bright colors and friendly illustrations marking different products in the line.
Cream for Cats
Cat owners have one problem: not all cats like to eat salmon oil, so they may miss out on Omega-3. The cream for cats is designed to solve this problem. Its compositionis enriched with Omega-3 but doesn't have the drawbacks of pure salmon oil, such as a smell that some cats don't like. The cream is placed in individual sticks. It's useful to treat your cat. The package design continues the design of the dog snacks, but now featuring the shape of a cat's face.
Cat owners have one problem: not all cats like to eat salmon oil, so they may miss out on Omega-3. The cream for cats is designed to solve this problem. Its compositionis enriched with Omega-3 but doesn't have the drawbacks of pure salmon oil, such as a smell that some cats don't like. The cream is placed in individual sticks. It's useful to treat your cat. The package design continues the design of the dog snacks, but now featuring the shape of a cat's face.
When our pets are healthy, they are full of energy and stick their noses into everything.
Client: Vividus. Felizata Holding
Format: Pet's food
Format: Pet's food
Agency: Wunderbar
Positioning: Sasha Kischenko
Graphic design: Sasha Kischenko
Copy: Sasha Kischenko
3d design, CG: Sasha Kischenko
Photo: kara-eads-unsplash
Thanks!
