Sensoren Electro LLC has been a reliable supplier of sensors for automatization and measuring equipment since 2009. The company has been a partner for well-known manufacturing companies in various industries for many years.
Since 2022, the number of trading companies that provide such equipment has been growing. Therefore, our agency was faced with the task of developing a new corporate identity of the brand, which would noticeably distinguish it from competitors and help to increase brand’s awareness. We have updated the existing logo, developed a corporate identity and now our team continues to work on the company's exhibition stand and website design.
The impulse motif runs like a red thread through the entire brand identity. Using various visual and tactile tools, we strove to give the consumer a sense of the signal transmitted by the Sensoren sensors. The main idea of the pulse is revealed through a metaphor — the operation of various industrial sensors (monitoring and diagnostic systems, vision systems, level sensors, motion and distance sensors, etc.) is a mechanized reflection of human senses.
This metaphor fits into the concept of 5 Senses and gives the company a large number of tools for developing a marketing strategy. The graphic element of replication in the logo clearly demonstrates dynamics and movement, supporting the visual image of the impulse and referring to the central identity element. The basis of the corporate identity was a wave consisting of repeating vertical lines ascending to the center. This element works great in animation, symbolizing movement, and easily adapts to any media.
We continue to work on the website design, which will meet the client's tasks and emphasize the technological and modern approach in the company. We have already created an icons set for the site, and also did a lot of work on the products visualization on the website — all sensors and systems are presented in the form of 3D animations against the background of the main identity element.
“This idea, sensors as sensory organs in the industry, allowed us to take a more global look at the company's marketing strategy, which will include the principles of 5 Senses and will further provide tools for brand development. Together with the client, we’ve worked on the products visualization with an emphasis on their product design. The client's great attention to the presentation and visualization of their products on the website strongly sets the brand apart from competitors.”
Semyon Shatylo, Creative Director of Depot
As part of the work on the website interface, we have worked out the Sensa voice assistant concept based on a proprietary element.
The materials used in the package play an equally important role in communication with the consumer. Rough, embossed and perforated textures are another tool for conveying a sense of momentum and dynamics at the moment of a person's communication with a brand.
“Depot offered us three design concepts and two of them were very close to what I expected when I contacted the agency. And the third one is radically new, a step into the unknown. At the stage of choosing concepts, my colleagues and I conducted a vote. Opinions were divided between completely new and more familiar options. The final design turned out to be technological, we call it "industrial minimalism" inside the company. You won't find a company with such a modern design on the market right now, and we believe that this gives us great advantages. We were also surprised by the agency's approach. At each step, we received detailed explanations of all stages of the work: what was done, why and how it will help the company. Cooperation with Depot was useful for us — the whole Sensoren team gained new knowledge, we managed not only to rebrand the company, but also to improve branding. We are the exclusive LANBAO distributor in Russia, Depot advised us on the issue of co-branding, gave recommendations for the development and scaling of the company.”
Dmitry Bolotnikov, Commercial Director of Sensoren Electro LLC
Anastasia Tretyakova – executive creative director,
Semyon Shatylo – creative director,
Farhad Kuchkarov – strategy director,
Andrei Anisimov – art director,
Alexandra Shchit – art director,
Alexander Petukhov – art director,
Maxim Kopelyuk – 3D & design,
Milena Apaeva – strategist,
Galina Evdokimova – copywriting director,
Alexander Zhegulov – copywriter,
Irma Zueva – head of project,
Nina Shilova – business development manager,
Alexey Andreev – CEO,
Anna Lukanina – CEO,
Anna Kalinicheva – commercial director,
Daria Sobolyanova – business development director,
Svetlana Trubnikova – PR manager,
Alexandra Rumanova – PR manager.
