For my thesis project, I focused on creating a campaign for a new ride-sharing app called Lady Driver. This app is designed exclusively for women, aiming to provide a safer and more secure experience for both drivers and passengers.
Lady Driver stands out by prioritizing women's safety and comfort in an industry where these concerns are often overlooked. My campaign aimed to raise awareness about Lady Driver's unique features and benefits, emphasizing its commitment to safety, reliability, and community.
Through strategic marketing efforts, including social media and events, we aimed to attract more drivers and passengers who value safety and empowerment. By sharing stories and building trust, we fostered a sense of community within the Lady Driver family.
I'm proud to mention that all the photos and videos featured in this campaign are authentic and produced by me, ensuring a genuine representation of Lady Driver's ethos and values.
My goal was to spark conversations about women's safety in ride-sharing and contribute to Lady Driver's success in creating a safer, more inclusive environment for women. Together, let's empower women to take control of their journeys with Lady Driver.
