Background
The constant pursuit of achievement and the competitive nature of jobs have made working past regular hours the norm rather than the exception in today's fast-paced and fiercely competitive society, where overworking has become a serious problem that has negatively impacted people's physical and mental health.
Problem statement
How might we encourage Singaporean young working adults to achieve a healthier work-life balance while prioritizing self-care pracetices in their lives in a fast-paced society.
pictures credit to Bath&BodyWorks*
Stop & Smell The Flowers
A campaign focusing on empowering overworked young adults to
improve their resilience and general well-being by incorporating intentional self-care practices into their lives through the Bath & Body Works aromatherapy collection to
assists them in their mood from fatigued to fantastic.
