Millions of Indian women end up spending their entire lives in the kitchen.
Their existence balanced on one simple question that they have to answer every single day, "aaj kya bana hai?" or "What have you cooked today?"
In countless households, male members of the family reinforce this by asking this question to their wives and mothers daily. A woman's role becomes reduced to what she achieves in the kitchen, and not outside it. A patriarchal society, social conditioning about gender roles, and lack of opportunities are to blame.
Gemini Oil, a cooking brand oil that speaks to the very same women, wanted to challenge this notion and transform "aaj kya bana hai?" to "aaj kya bani ho?". Where a woman's achievements are based on the identity she creates outside the kitchen.
Their existence balanced on one simple question that they have to answer every single day, "aaj kya bana hai?" or "What have you cooked today?"
In countless households, male members of the family reinforce this by asking this question to their wives and mothers daily. A woman's role becomes reduced to what she achieves in the kitchen, and not outside it. A patriarchal society, social conditioning about gender roles, and lack of opportunities are to blame.
Gemini Oil, a cooking brand oil that speaks to the very same women, wanted to challenge this notion and transform "aaj kya bana hai?" to "aaj kya bani ho?". Where a woman's achievements are based on the identity she creates outside the kitchen.
