For the Dubai Fitness Challenge and in partnership with Adidas, LesMills is launching a world record attempt for the largest HIIT workout. This event is taking place in Dubai, on Sheikh Zayed Road, facing the Museum of the Future. Every person participating in this challenge will be making history and will be part of a Guinness World Record. At Triangle Media House, we were responsible for conceiving the concept, co-directing the launch video, and creating social media assets, including Stories and Reels, as examples.
Producer / Director: Carlo Seda | DOP: Freya | Creative Lead: Michèle Baz | Art Directors: Amira El Imadi & Yasmin Mansour
