PATTISON Outdoor 2023's Elevating Voices Grant: OOH Campaign
The majority of refugees arrive in Canada with limited financial resources and face the daunting task of mastering a new language and adapting to a new culture. Yet, these hurdles don't hold them back. Instead, the results clearly demonstrate that refugees do not just benefit from the safety and security offered by Canada. They wholeheartedly seize the opportunities to create a brighter future for themselves and, in the process, emerge as valuable contributors to both the Canadian economy and its rich cultural diversity.
The Refugee Centre is a Canadian non-profit based in Montreal, Quebec, that provides a sustainable structure of integration for refugees and immigrants in Canada. When I worked at the centre as their graphic designer, I assisted in designing OOH campaigns funded by the Elevating Voices Grant. The OOH billboards were printed across ten cities in Canada, on buses, and on large outdoor billboards to de-stigmatize refugee issues and highlight the importance of refugee inclusion.
PATTISON Outdoor is strongly committed to using its dominant presence in the OOH industry to promote and uplift communities through the power of Out-Of-Home advertising in key environments like Transit, Outdoor, Airports, Stadiums and Urban Pathways.
