We aim to increase quality of consumer through the excitement of the new Super Seru Package. It is one of the massive initiatives to mitigate current and potential lapses, which are mostly switching to wi-fi.
"Seru Teroooss" TVC succeeds in giving the impression that it's a product intended for middle-class people (affordability).
Mamak & Didit are the attribute generator that contribute to the "Impact Score".
The ad features consistent characters (mother and son) as the previous ad, as well as RAN
and the 'Dekat di Hati' Song, which can be the factors that benefit Telkomsel PraBayar.
On "Super Seru" campaign, there will be a potential lover for Didit
and Mamak was happy with their closeness while enjoying the internets.
Client Telkomsel Prabayar
Agency Romp
Chief Creative Officer Roy Wisnu
Executive Creative Director Afianto Makmun
Creative Judith Tirza, Sheila Jong, Nadita Habsari
Strategic Planner Sasha Anjani
Accounts Eggy Gazali, Pianky Patricia, Tommy C, Yunindra Alhumaira
Producer Devi
