Enhancing Messaging Activity: A Crucial KPI for App Retention
Working as a UX solo designer responsible for increasing app retention
Step 1: Research
1. I initiated the design process by creating preliminary sketches outlining the app's layout, aiming to assess usability and user experience. These sketches served as prototypes to gather initial feedback and insights into user preferences and perceptions.
2. Following the initial feedback, I revised the sketches, incorporating insights gained from the usability tests. Emphasizing engagement and considering diverse user personas, I conducted subsequent rounds of testing to validate the revised designs. This iterative approach allowed for a deeper understanding of user needs and behaviors.
3. Armed with comprehensive insights gathered from iterative testing phases, I progressed to develop higher fidelity designs. These designs were refined based on the feedback received, ensuring alignment with user expectations and enhancing the overall user experience. This methodical process provided a solid foundation for the creation of user-centric designs poised to effectively engage and retain app users.
Next Steps:
Retention Metrics Analysis: I will analyze retention metrics such as daily or monthly active users, user churn rate, and user session duration before and after implementing the new designs. This will quantify the impact of the new designs on app retention.
UI: Once KPIs indicate improved user engagement and retention, the UI can be refined to better reflect the brand identity and enhance user experience. This involves evaluating and optimizing visual design, layout, and interaction patterns to align with brand values and improve usability.
User Interviews: Conduct one-on-one interviews with a sample of users to delve deeper into their thoughts and feelings about the new designs. Explore their motivations for using the app, pain points they may have encountered, and what features or design elements they find most compelling.
