The 4 cans in the range are targeted towards the working woman, holiday makers, girls on nights out and festival goers by using patterns made from the shoes women will wear in each of those 4 situations.

The new can designs were supported by proposals for ambient advertising, such as using the hiss sound made by train doors to target women on their way to work, a car driving around towns and cities known for their clubbing culture, branded suitcases installed on luggage carousels at airports to target holiday makers and branded tents pitched up at festivals.