Auryss
Visual Identity
About
To create a brand and visual identity that captured the essence and philosophy of Auryss. The company seeks to convey the idea that life is most meaningful when experienced deeply and intensely, and its purpose is driven by a passion to contribute to people's emotional well-being through sensory experiences. The brand also needed to reflect the mission of being a welcoming link that embraces, invigorates and inspires every moment of the day through its lines of ambient flavorings.
Challenge
To meet the requirements of the challenge, the brand and visual identity proposal was to capture the essence of the company to convey its mission of contributing to people's emotional well-being through sensory experiences. A careful and creative approach through delicate patterns inspired by the sounds of nature to reinforce the connection with nature and the sensoriality of the products.
