INSIGHT
Many women in Singapore are concerned about the
size of their breasts, instead of the health of their breasts
– as well as the associated risk of contracting breast cancer.
– as well as the associated risk of contracting breast cancer.
INSPIRATION
Thanks to the growing popularity of plastic surgery, more women are
opening up to the idea of breast augmentation.
opening up to the idea of breast augmentation.
IDEA
A 5-step instructional guide to natural breast enhancement that
teaches women hand-to-breast massages which double up
as checks for cancer lumps.
teaches women hand-to-breast massages which double up
as checks for cancer lumps.
CLIENT SINGAPORE BREAST CANCER FOUNDATION
PRODUCT THE BOOBS ENHANCER CAMPAIGN PROPOSITION
CREATIVE AGENCY DDB GROUP SINGAPORE, SINGAPORE
THOMAS YANG DEPUTY EXECUTIVE CREATIVE DIRECTOR
KENNY FOONG ART DIRECTOR
KEVIN SEET COPYWRITER
MARC LIM COPYWRITER
