Yes, it’s often a bold creative concept, but just as often it’s something entirely unexpected: a creative writeup that aces a proposal; an event or video that rallies a team; a manifesto that announces a new day. 

I've written RFP’s, both as an agency leader and a freelancer, that helped win national accounts without a single pitch meeting. I love interviewing leaders and entrepreneurs and shaping their passion into ideas that latch on. And through a career that’s spanned agency, editorial and corporate life, I’ve created in every medium.

Whether winning means connecting with one person reading a post, twenty people scoring a proposal, or 2,000 people in an auditorium, I get it, and together we’ll do it.