Spot de TV para conmemorar los 30 años de la Fundación ANAR. El teléfono rojo se muestra en escenarios que sugieren problemáticas a las que se enfrenta la infancia como el maltrato, la conducta e ideación suicida, el ciberbullying y la desaparición. Sin mostrar explícitamente la violencia, los sonidos ambientales transmiten la urgencia de la situación.
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TV spot to commemorate the 30 years of the ANAR Foundation. The red telephone is depicted in scenarios suggesting issues faced by children such as abuse, suicidal behavior and ideation, cyberbullying, and disappearance. Without explicitly showing violence, ambient sounds convey the urgency of the situation.
TV spot to commemorate the 30 years of the ANAR Foundation. The red telephone is depicted in scenarios suggesting issues faced by children such as abuse, suicidal behavior and ideation, cyberbullying, and disappearance. Without explicitly showing violence, ambient sounds convey the urgency of the situation.
Tras un detallado proceso creativo para emocionar al espectador y promover la fundación, Decidimos que transmitir el mensaje a través del audio era la mejor opción, brindándole así la fuerza necesaria.
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After a detailed creative process to engage the audience and promote the foundation, we concluded that conveying the message through audio was the best option, thereby providing it with the necessary strength.
Client: Fundación ANAR
Campaign: 30 Años Salvando Vidas
Creative team: Mirna Moras, Olivia Bravo, Mikel Ortega, Fredo Figaredo
Production: Big Toys
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