Empyrean Airlines
Airline Branding
Design Objective
Research the airline industry and develop a branded airline company. The branded airline must be original and reflect the spirit of the business. With a name that is not currently on the market for the airline industry, design a logo for the brand that will include the name of the airline company, well-chosen typefaces, a tagline, and a mark.
Design Brief
Empyrean Airlines is an international, luxury airline with a mission to ensure the safety and comfortability of every customer during their travels around the world. The target audience of the airline are those who value comfort and safety during their travels. This audience can include a wide variety of customers due to the airline being international. The airline’s branding was designed to be bright and welcoming to the target audience along with representing the sun rising or setting when traveling. The name that was chosen for the brand which roughly translates to “high heavens” is so that the company will be recognized as a luxury airline. The tagline, “New Adventures. Across Nations”, was chosen to imply that the airline is an international airline. The airline brand’s mark, is a symbol that showcases wings in flight. The typefaces used were chosen to complement the airline’s name and add a cohesive finish to the brand of the airline company.
