Selográfico
2024
Selográfico é um estúdio de design com foco em trabalhos relacionados a política, arte, educação, cultura e questões socioambientais. O desafio desse projeto foi dar vida a um estúdio multidisciplinar, que trabalha em diversas frentes e está sempre em busca de experimentações e novas descobertas. Acreditam em processos conjuntos de trabalho, onde a diversidade e a transparência diante cada etapa é o motor para criação.
(EN)
"Selográfico" is a design studio with a focus on projects related to politics, art, education, culture, and socio-environmental issues. The challenge of this project was to breathe life into a multidisciplinary studio that operates on various fronts and is always seeking experimentation and new discoveries. They believe in collaborative work processes, where diversity and transparency at each stage serve as the driving force for creation.
"Selográfico" is a design studio with a focus on projects related to politics, art, education, culture, and socio-environmental issues. The challenge of this project was to breathe life into a multidisciplinary studio that operates on various fronts and is always seeking experimentation and new discoveries. They believe in collaborative work processes, where diversity and transparency at each stage serve as the driving force for creation.
Logo tipográfica
Para ter mais personalidade a tipografia foi desenhada para ser única e refletir os atributos de marca identificados na fase de diagnóstico. As letras em caixa baixa transmitem mais proximidade e o "G" e "a" sugerem uma manualidade da escrita, refletindo o "pensar com as mãos" que é tanto valorizado pelo modo de fazer do estúdio.
Devido à sua característica gráfica marcante e à personalidade de suas letras, a tipografia também pode ser utilizada como um super gráfico em determinadas aplicações, destacando ainda mais suas letras e seu desenho.
(EN)
Logo Type
To have more personality, the typography was designed to be unique and reflect the brand attributes identified in the diagnostic phase. The lowercase letters convey a sense of closeness, and the "G" and "a" suggest a manual aspect of writing, reflecting the "thinking with hands" approach that is highly valued in the studio's way of working.
To have more personality, the typography was designed to be unique and reflect the brand attributes identified in the diagnostic phase. The lowercase letters convey a sense of closeness, and the "G" and "a" suggest a manual aspect of writing, reflecting the "thinking with hands" approach that is highly valued in the studio's way of working.
Due to its strong graphic characteristic and the personality of its letters, the typography can also be used as a super graphic in certain applications, further highlighting its letters and draw.
Identidade visual
O universo visual é colorido e vivo. Partindo do nome veio a ideia de trazer selos para compor os grafismos desse universo, assim eles ganham diversos tipos de utilização, e podem assumir diferentes comportamentos como: padronagens, máscaras para fotografia e suporte para textos. Com aplicações diversas eles garantem personalidade e flexibilidade para serem usados em diversas situações.
(EN)
Visual Identity
The visual universe is colorful and lively. Building upon the name, "selográfico," which in Portuguese, "selo" can be translated as "stamp", the idea emerged to incorporate stamps into the graphics of this universe. This allows them to have various applications, such as creating patterns, photo masks, and text supports. With diverse applications, they ensure personality and flexibility, making them suitable for a variety of situations.
The visual universe is colorful and lively. Building upon the name, "selográfico," which in Portuguese, "selo" can be translated as "stamp", the idea emerged to incorporate stamps into the graphics of this universe. This allows them to have various applications, such as creating patterns, photo masks, and text supports. With diverse applications, they ensure personality and flexibility, making them suitable for a variety of situations.
