TASK
Logo Design
Create a Visual Identity- A combination Mark logo for an audio-foundry. You can choose a name for the brand. You have to document the primary logo, the story behind it and mockups.
WORK
Choosing the brand name
The name of the brand was chosen from the given words audio and foundry by searching for words similar to them.
'Stereo' referring to audio which also signifies giving more care for it to be immersive and multidimensional audio experience which also shows quality. The word also portrays depth, richness and complexity of sound.
'Forge' draws inspiration from the traditional craft of blacksmithing and applies it to the world of audio engineering. It symbolizes innovation, creativity, and the power of sound to evoke emotions and connect people.
Designing the Logo
Inspirations and Initial Idea: To have the speaker from the front view as a logo with the rim to give meaning to the word forge with engineering parts like steel discs, metal hoops, drum rims, rim of speakers with screws giving an engineered look. The brand name in the centre of the logo for a sound and highlighted look.
The logo looked identical to also a drum. The 'forge' typography wasn't well suited and might be hard to read and might also be misread when scaled to different sizes.
Trying on more and further working on the idea, The works also started to look like a volume control knob along with vinyl records, dj discs, drum kit and speaker.
Work continued by adding depth and perspective making the the brand name "Stereo Forge" come out of the speaker module which is presented from a side perspective. For trying to add and check with the addition of color, I wanted to add a color that could contrast well with the gray and black of the logo and also match with white. As the word 'blueprint' could be a part of the 'forging' i decided to add the color 'blue'. But any blue wouldn't work and would require a bright, energetic blue so chose to go with cyan.
The cyan color was chosen to be with the word 'stereo' as the pictorial part of the logo was already focusing on the word 'stereo', the word 'forge' needed to be seen clearly with higher contrast and was given a bright white.
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