This video was created to attract new employees to Leroy Merlin's branches in Russia. It highlights a store manager and a warehouse employee walking around their work environment telling their story about the benefits of working at Leroy Merlin.
I was approached by Artman Group to fulfil multiple roles such as art-direction, concept design, 3d design, animation, compositing while they worked on storyboarding, direction, shooting, editing, supervising, keying and music.
This is a short version of the video. Please scroll down to see the full version.
These were the initial concepts for the video. For more details please visit this project.
The general look and feel of the project involved presenting the graphics on a plain background instead of shooting at a real location.
Every element was individually animated and treated with lots of love.
A minimalistic version of the store area was created.
Animating the shelves appearing through sliding hatches could have been a tricky process so I designed an XPresso procedure that simplified the whole thing to a very few parameters and a couple of keyframes.
