Introducing Dum Dum, a fun and energetic gummy brand. We're redefining snack packaging for Dum Dum, infusing traditional packaging concepts with vibrant colours and adorable characters to craft an immersive and playable party experience!
The box features two fun games that will keep the party going all night long!
The first game allows you to fold the diecuts from the box and turn them into a catapult. Challenge your friends to see who can toss the most items into the box!
The second game features diecut elements that can be set up on the box, and players can try to throw rings on top of them.
The first game allows you to fold the diecuts from the box and turn them into a catapult. Challenge your friends to see who can toss the most items into the box!
The second game features diecut elements that can be set up on the box, and players can try to throw rings on top of them.
Not only did we create a fun and engaging party experience for Dum Dum, but we also pushed the boundaries of sustainability by turning a simple delivery box into a reusable and entertaining game box that can be enjoyed long after the party is over.
Client
Dum Dum
Studio
Studio Behind 90
Studio Behind 90
Creative Director
Book of Lai
Illustrator
Chein Shyan Lee
