Shiveranjanee Ilamaran's profile

Deco - Brand Identity

Shiveranjanee Ilamaran
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design branding brand identity Illustrator graphic design Brand Design Speakeasy Bar Bar Design visual identity bar
design branding brand identity Illustrator graphic design Brand Design Speakeasy Bar Bar Design visual identity bar
design branding brand identity Illustrator graphic design Brand Design Speakeasy Bar Bar Design visual identity bar
PRIMARY LOGO:
The primary logo for Deco embodies art and elegance. The artsy font exudes creativity and sophistication, while the rectangular box pays homage to the art deco era, incorporating geometric elements with subtle curves and rough edges to symbolise the beauty of imperfections in art.

LOGO MARK:
The logo mark features a lemon, symbolising the key cocktail ingredient at Deco, 
and integrates the accent on the "e," aligning with the brand name and echoing the lemon's shape.
design branding brand identity Illustrator graphic design Brand Design Speakeasy Bar Bar Design visual identity bar
BRAND ICONS:
The cocktail illustrations feature a distinctive geometric style, paying homage to the art deco era. The lemon from the logomark takes center stage as they serve as versatile icons across branding, maintaining a cohesive visual language.
design branding brand identity Illustrator graphic design Brand Design Speakeasy Bar Bar Design visual identity bar
COLOUR PALETTE:
Deco's color palette is a blend of deep purple-brown, symbolising sophistication, luxury, mystery and a sense of earthiness. The deep green evokes calmness while the light beige and ivory tones introduce neutrality, creating a balanced ambiance.
design branding brand identity Illustrator graphic design Brand Design Speakeasy Bar Bar Design visual identity bar
BRANDING COLLATERALS:
design branding brand identity Illustrator graphic design Brand Design Speakeasy Bar Bar Design visual identity bar
design branding brand identity Illustrator graphic design Brand Design Speakeasy Bar Bar Design visual identity bar
design branding brand identity Illustrator graphic design Brand Design Speakeasy Bar Bar Design visual identity bar
design branding brand identity Illustrator graphic design Brand Design Speakeasy Bar Bar Design visual identity bar
design branding brand identity Illustrator graphic design Brand Design Speakeasy Bar Bar Design visual identity bar
design branding brand identity Illustrator graphic design Brand Design Speakeasy Bar Bar Design visual identity bar
design branding brand identity Illustrator graphic design Brand Design Speakeasy Bar Bar Design visual identity bar
THANK YOU
Deco - Brand Identity
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Shiveranjanee Ilamaran's profile

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Shiveranjanee Ilamaran's profile
Chennai, India

Deco - Brand Identity

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