Gender Diversity Benchmark for Asia
Community Business (CB) has been compiling its flagship study, the Gender Diversity Benchmark for Asia since 2009, with updates published in 2011 and 2014. Widely referenced, to date these studies have benchmarked the representation of women in multinational companies operating in Asia and specifically the markets of China, Hong Kong, India, Japan, Malaysia and Singapore.
Design Overview
The cover was designed to provide a succinct summary of the research undertaken and its key findings. The targeted markets increased from 6 in 2014 to 10 in 2019, a world map was used to display its climbing to a global scale. All graphics were created in a circular layout to match CB’s branding. The colour filled women icons were positioned in corresponding locations to reflect the ratios and rankings.
To ease the readers' comprehension of the report, I introduced several visuals. For example, diagrams for data comparison allow readers to easily understand, process, and recognise emerging trends and patterns. Key findings in the tables were emphasised by the highlighted colour. Likewise, data visualisations were designed in a grid layout where CB and readers could easily abstract and repurpose the content for training and presentation. I built a consistent template with distinctive colours to differentiate the 10 markets. The first page used hue shading to draw readers’ attention from top to bottom, highlighting the ranking results. To enhance readability, I also applied a clear font hierarchy to indicate the reading flow throughout the publication.
