"Make a Will," a poignant campaign spearheaded by the Rotary Club of India, dedicated to championing the noble cause of organ donation. With a profound mission to inspire widespread awareness and foster a culture of altruism, the campaign illuminates the transformative impact of organ donation in the continuum of life.

In a world where the legacy of one's belongings is meticulously planned and passed down to loved ones, the campaign challenges societal norms by underscoring the disparity in the treatment of material wealth versus the precious gift of organs. It emphasizes that while material possessions may bring temporary comfort, the act of organ donation transcends boundaries, offering the enduring promise of hope and renewal to those in need.

At the heart of "Make a Will" lies a simple yet powerful concept: the act of making a will extends far beyond material possessions—it encompasses the legacy of life-saving potential. By drawing a compelling parallel between the conventional notion of bequeathing worldly possessions and the act of organ donation, the campaign invites individuals to reflect upon the ultimate gift they can bestow: the gift of life.

Unique Approach: 

"Make a Will" distinguishes itself through its innovative approach of re-framing organ donation as an integral part of legacy-building. By shifting the narrative from loss to legacy, the campaign instills a profound sense of purpose and fulfillment in individuals, urging them to consider the profound impact they can leave behind through the selfless act of organ donation.